My name is Andrew Hiddleston and since starting online I’ve constantly looking for ways to increase my slim profits. Since I already had traffic, the only logical solution was to increase conversions.
I spent a lot of time playing around with video sales letters but I thought they looked cheap and sounded worse.
I wanted to know how they triggered their audience take action with often such simple looking videos…I wanted a simple
I filled a 3-ring binder with “research” – chicken scratch notes – but needed to test the many variables.
So I setup a giant split test campaign…a serious amount of split testing, more than I’ve ever done before. It was long and boring beyond belief, but gave me some interesting results.
I quickly remade the sales video for one of my main sites – based entirely off what my testing told me.
After 3 days conversions were 34% better than my sales letter. This was still my first attempt using what would become the Pro Video Blueprint method.
Screenshot above is a 90 day split test – using the Pro Video Blueprint method. The product owner is a friend and she wasn’t happy with her sales letter – considering what she spent on it.
So we created a video for each product – she did the voice over, which was totally new for her. We than ran them side by side against the letters. All together about 4 ½ days of work from idea to split testing.
The traffic was a blend of organic (her blog/website), some paid (PPC/direct media buys) and a few affiliate referrals. Her customer list is modest so it didn’t help much. The majority of the viewers were complete strangers, but even so Product A’s…
How cool is that? Needless to say the sales letters lost the contest. I’ve seen bigger improvements, but this is recent and has enough data to show.
Now, I’m not saying you’ll get this training today and immediately make a million dollars. But you should be able to immediately use… Read more…
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